You Will Learn: A better, faster, easier way to succeed in business. Read it and you’ll know why plans are actually harmful, why you don’t need outside investors, and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. You don’t even need an office. Those are all just excuses.
Co-written by David Heinemeier Hansson a previous guest here!
What Brenton Hayden had to say, “My favorite book is Rework. They have a chapter in there “Fire the Workaholics.” If you’re working too hard, you’re not doing it right. That’s not to say not to work hard, but you need what I call clarity breaks.
If you’re tired, don’t work anymore. If you’re frustrated, stop working. If you’re angry, don’t write anymore emails, don’t do anymore work, your work will always be affected by that. If your project is taking significantly longer than you had anticipated, it is probably time to cancel that project or see if there is something that you’ve got that is an MVP of a viable product.”
Buy REWORK on Amazon.
You Will Learn: How to stop pushing your message out and start pulling your customers in. Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
What Jerry Mills had to say, “There’s a great book by, anybody who is thinking about starting a business they should read this book, it’s called Inbound Marketing by the guys at Hub Spot.”
Buy INBOUND MARKETING on Amazon.
Awaken the Giant Within
You Will Learn: Practical guidelines for concentrating your thoughts and emotions on the attainment of your goals.
What Derek Sivers had to say: “I read Awaken the Giant Within. Someone who was a real mentor to me gave me this book and said you should read this. With that kind of heavy recommendation from somebody I admired, I really gave it my full attention and really dove in and read it not just once but like five times over the next five years and really ingested it.”
Buy AWAKEN THE GIANT WITHIN on Amazon.
You Will Learn: That we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing.
What Frank McKinney said, “I want everybody to listen very carefully. There is a great author out there by the name of Malcolm Gladwell. You may have heard of him. He wrote ‘The Tipping Point’, he wrote ‘Blink’, and he wrote a book called ‘Outliers.’
I read in ‘Outliers’ that to become an expert at anything in life, you need to put in 10,000 hours. If you want to be an expert real estate person, you want to be an expert author, I did the math.. It takes five years at forty hours a week to equal 10,000 hours. I was so astonished when I looked back and realized that’s exactly what I did.”
Buy OUTLIERS on Amazon.
You Will Learn: If your goal is even worth the hassle. Maybe you’re in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try. This book helps you determine which one you are in.
What Michael Port had to say: “One of my colleagues Seth Godin wrote a great book called The Dip. It basically makes one big point. He says there’s this American idea that you never should quit anything you do. The person who doesn’t give up always wins. He says actually that’s not necessarily the case. Sometimes quitters do win. That’s different. That’s not contradictory to the concept of the pursuit of mastery, what I’m suggesting earlier. It’s not about dabbling. It’s not about a little bit of this, little bit of that, little bit of this. It’s about having the fortitude to look at what you’re doing and identifying the dip, as he calls it.”
Buy THE DIP on Amazon.
Good to Great
You Will Learn: How good companies, mediocre companies, even bad companies achieve enduring greatness.
What Michael Port said, “If you read Good to Great by Jim Collins, it talks about great leaders deal with reality. They don’t make stuff up. They don’t pretend things are one way when they’re actually another way.”
Buy GOOD TO GREAT on Amazon.
Rich Dad Poor Dad
You Will Learn: The principle that income-generating assets always provide healthier bottom-line results than even the best of traditional jobs.
What Dane Maxwell had to say, ” It all started when I read the book Rich Dad Poor Dad. I’m not a typically really super intelligent guy so I really appreciated the simplistic way that Rich Dad Poor Dad explained financial wealth. He talked about passive income and not exchanging time for money.”
Buy RICH DAD POOR DAD on Amazon.
You Will Learn: The life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. Plus the distinction between working IN your business and working ON your business.
What Brad Schy said, “I’d say if you’re an aspiring entrepreneur, that you should read Michael Gerber The E-Myth. I would absolutely recommend that. Now I wish I had again implemented everything that he said. ”
Buy THE E MYTH on Amazon.
War of Art
You Will Learn:The resolve needed to recognize and overcome the obstacles of ambition and then effectively how to reach the highest level of creative discipline. Think of it as tough love . . . for yourself.
What Michael Hyatt said: “Steven Pressfield is an absolutely must read and I don’t know how many copies I’ve given away of the War of Art, but you need to read his whole discussion about the resistance.”
Buy THE ART OF WAR on Amazon.
Four Hour Work Week
You Will Learn: Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, The 4-Hour Workweek is the blueprint.
What Hanny Lerner had to say: “I love the book the 4-Hour Work Week and although not everything obviously relates, but I love the idea of building a business that can run without you there working. You need to work on your business, not in your business. It’s so true. If you build a business around everything being done without you there, A) you have more time to do other ideas and other ventures and B) you just can enjoy life. It’s a great book.”
Buy THE 4-HOUR WORKWEEK on Amazon.
The Lean Startup
You Will Learn: Inspired by lessons from lean manufacturing, the Lean Startup relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
What Neil Patel has to say: “The Lean Startup was one of them. Another one is The Dip by Seth Godin. Those are some books that I would check out if you want to be an entrepreneur and figure out how to create a business online.”
Buy THE LEAN STARTUP on Amazon.